Helping Westpac business customers to Take on Tomorrow
To promote their Businesses of Tomorrow program to SME and Commercial customers, Maverick was tasked with creating a unique event series for the Westpac Group.
We created an event series called Take on Tomorrow where Westpac guests could curate their own experience by attending short, sharp and targeted sessions relevant to their business. In addition to inspiring keynote speakers such as former Telstra CEO David Thodey, breakout sessions presented a range of topics relevant to the needs of business today. Delivered by business luminaries including Peter Williams, Stig Richards, John Eales, Samantha Wills and Mark Bickley, topics included digital trends, leadership, culture, brand, customer engagement, and how to see ahead in a fast-developing commercial world.
Take on Tomorrow visited five cities and welcomed over 250 attendees at each location. We styled each venue to challenge the conventional look and feel of business conferences in Australia today.