Getting punters on board with SunSense
For Ego Pharmaceuticals, Maverick was tasked with building their credentials as an authority on sun damage. In a global first, we leveraged a technology platform that measured SunSensibility, showing Australians the very real consequences of sun damage.
We fitted out a bus with the proprietary technology and set out on an Australia-wide road show, taking our engaging consumer experience to 31 towns and cities. Carrie Bickmore was engaged as the face of the campaign, along with other media spokespeople who helped amplify the campaign through all media, supported by PR, digital and social media activity.
Together, these integrated activities generated over one million engagements with 750 clips across TV, print and online channels, representing editorial value of $5.5 million. More than 4,000 people received free SunSense consultations and over 75,000 product samples were distributed.