It Feels Good to Give at Christmas
For a number of years Maverick has brought the internationally iconic Coca-Cola Christmas truck to tour Australia during the festive season. A strategic partnership with the Salvation Army delivered Christmas cheer to remote communities and individuals in need.
This integrated and multi-channelled campaign generated 398 pieces of national media coverage with an estimated reach of over 68 million. The national tour was launched with Australia’s Biggest Secret Santa in Sydney, before the truck set off to spread festive cheer – and presents – across the country. Finishing the tour at Sydney’s Carols in the Domain, the truck was positioned front and centre with a popular selfie podium and social competition. During the tour, nearly 27,000 product samples were also distributed.