Bonds Rides the Waves with Nippers
For nearly 15 years, we’ve helped build and nurture an iconic relationship between Bonds and the Nippers in around 145 junior Surf Life Saving Clubs throughout Australia.
Our integrated, grass-roots sponsorship strategy has helped surf clubs raise more than $4 million. Through the years we’ve produced and supplied more than 100,000 branded and customised rash vests, creating thousands of mini living billboards on beaches across Australia. The campaign was leveraged by user-generated content on Bonds’ social channels and a video series produced by Maverick profiling Bonds’ Little Heroes.