Who doesn’t love a big thing? Meet Big Matilda, our salute to the 2,300 dairy farmers that make up the Devondale co-operative.
Matilda was created from 2,300 milk crates, each representing one of the dedicated farmers responsible for Devondale’s famous dairy products. To support their new Fresh Milk launch, Matilda popped up outside Customs House in Sydney’s busy Circular Quay. This PR-led activation was launched by Dr Chris Brown, who welcomed media and the public to our pop-up milk bar and café. More than 4,000 samples were distributed on the day while 49 media stories achieved a PR reach of more than 4.3 million.