Bing Lee
Bing Lee says 'Thanks Mum'
To leverage Bing Lee’s sponsorship of Netball NSW, we turned our strategic focus to the sport’s dedicated heartland and number one supporters – the Mums who make it happen.
We kicked off the campaign with a video tribute profiling netballers and their Mums that had over 21,000 views on social media. Throughout the season, Bing Lee ‘Thanks Mum’ VIP zones provided netball Mums with a place to stay warm, complimentary food and drinks and the opportunity to receive personalised Bing Lee loyalty cards.
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