Maverick is unrivalled in the creation and execution of engagement
marketing campaigns, including groundbreaking experiential activations and PR.
Brand experience (BX) strategy.
Brands are business assets. They drive choice, create value, and engender loyalty. While great brands will always be built on vision, values, and promises, it’s no longer enough to simply tell people what they are. Today, brands have to be experienced in order to have real meaning. We help companies evolve their brands into experiences that connect them to people in meaningful ways.
Marketing & communication strategy.
Marketing in the digital space means shifting from the traditional campaign-based model to a capability-based approach. Working across traditional and digital mediums, we help brands and business meet the unspoken needs of the user to drive value through engagement and participation.
We evaluate existing customer interactions, performance metrics, data and capabilities to create a strategy for the new experience a company wishes to provide its customers. All customer touchpoints, from digital to in-store to phone, are considered.
Maverick creates social-centric marketing campaigns, where moments are broadly shared among the target audience. Tactics include viral videos, events and user-generated content.
Building brand advocates through relationships with bloggers and other influencers helps brands create authentic connections with new audiences. We assist brands in forging these partnerships to reach influencers’ engaged followers.
Media & Public Relations
We leverage our strong relationships with both traditional and new media to secure top tier coverage for a client’s campaign, working in parallel with what is trending on the news agenda to execute hard or soft news stories.